Michelle Vicary is returning to Hallmark, this time as head of programming. In her new role, the longtime exec will oversee all production and original programming across Hallmark’s content platforms.
Vicary was part of Hallmark’s media business since its inception. After serving multiple positions, she exited the company as executive VP of programming in 2021 after 22 years at the company.
Related Stories
During her tenure, she spearheaded some of the most successful series and films for the company, including “When Calls the Heart,” “Good Witch,” and “Chesapeake Shores.”
Popular on Variety
Vicary expanded the company’s commitment to
→ Continue reading at Variety
