At Variety‘s 2024 Entertainment Marketing Summit presented by Deloitte, Jana Arbanas, leader of media and entertainment at Deloitte, told the crowd that AI will disrupt “every single industry,” it touches. But this is not necessarily a bad thing. She and her team at Deloitte have already seen the benefits of using generative AI in their work, and as a result, “[increased] efficiency by 200%.”
As part of this year’s event, Arbanas and Kelly Davies Michelena, director of business development and AI partnerships at Meta, sat down with moderator Jay Tucker of the UCLA Anderson School of Management to have a candid conversation about the questions surrounding generative artificial intelligence
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