Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see “HBO Max” on the apps that formerly said “Max” across the streamer’s territories on July 9.
The switch had been anticipated to take place sometime this summer, but Warner Bros. Discovery hadn’t revealed an exact day for the reversal until now. The timing is key: Execs wanted to restore the “HBO Max” name prior to next week’s Emmy nominations announcement on July 15.
Related Stories
The decision to turn
→ Continue reading at Variety
