Mattel, Inc, in agreement with its joint venture partner NetEase, has announced it will acquire full ownership of the Mattel163 mobile games studio. The transaction is expected to be completed by the end of Q1.
Founded in 2018, Mattel163, a global game studio, has developed games based on iconic Mattel brands including Uno!, Uno Wonder, Phase 10 and Skip Bo. The game developer has over 550 million downloads worldwide and approximately 20 million monthly active users.
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The transaction values Mattel163 at $318 million, with a purchase price of $159 million for NetEase’s 50% interest. More than half of the purchase cost
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