As the gaming biz gears up for the dawn of “Grand Theft Auto 6” next year, there’s a growing debate about pricing strategies for premium titles.
Jennifer Maas, Variety‘s senior business writer for TV and gaming, explains on the latest episode of “Daily Variety” podcast that $80 has become a flashpoint for the industry. Nintendo raised the bar earlier this year with the release of its “Mario Kart World” game. Microsoft tried to follow that lead but wound up cutting the price for “The Outer Worlds 2” back to the $70 benchmark that has been the standard for high-end titles for about five years.
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