Lady Gaga brought the house down at the YouTube Upfronts, reminding the world why she remains a singular force in music and performance. Her show-stopping appearance at YouTube’s annual Brandcast event captivated the crowd from the moment she took the stage.
The entire audience waited anxiously for Mother Monster’s entrance. At one point during the presentation — while Volvo’s Global Chief Marketing Officer, Gretchen Saegh-Fleming, was discussing the company’s return on investment in advertising with YouTube — Gaga could be heard warming up backstage, preparing for what would become a standout moment of the night.
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In the lead-up to the event,
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