With the LA28 Summer Olympics and Paralympic Games two years away, technology is shaping the way LA28 will be delivered to fans across the globe. Alex Merchan, Chief Marketing Officer at LA28, spoke to Deloitte’s Chief Data & AI Officer Michelle McGuire, at Variety’s Entertainment Marketing Summit presented by Deloitte about the Olympics’ marketing, use of L.A. and what the games mean to the American public.
Merchan revealed he was initially unaware that his position at LA28 existed, but feels that his career experience of “curating customer journeys, understanding fan engagement when it was analog and then digital, and creating real-life experiences and activations for brands” helped prepare him
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