Getting copied is devastating — but not necessarily illegal. Who owns what in an era of unprecedented mass consumption?
Getting copied is devastating — but not necessarily illegal. Who owns what in an era of unprecedented mass consumption?
by Mia Sato
Illustration: Ryan Haskins / The Verge
Jul 22, 2025, 1:00 PM GMT+1
Cassey Ho was getting her roots dyed when she started receiving hundreds of ecstatic messages. In a video clip promoting her song “Fortnight,” Taylor Swift was shown wearing the Pirouette Skort, a flouncy, tutu-style skirt with built-in shorts underneath, that Ho had designed for her athleisure brand Popflex. She knew immediately this exposure — one of the world’s biggest
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