The bustling and booming creator economy was in the spotlight at the first-ever Variety Business of Creators Summit presented by Samsung Ads at CES.
The half-day program on Thursday, Jan. 8, featured a lineup of top Hollywood and media leaders, brand execs, creators, marketers and agencies unpacking the latest trends at the intersection of creators and entertainment. The Business of Creators Summit followed the previous day’s Variety Entertainment Summit at CES, held at the Aria resort and casino in Las Vegas.
Here are key takeaways from the event.
Creators Are Redefining Entertainment — and Giving Brands New Opportunities
Kicking off the event was Kerry Nelson,
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