K-pop fans of all ages are flocking to the Los Angeles Convention Center this weekend for KCON, the annual three-day festival celebrating Korean music and culture.
The festival consists of all-day activities, including a vendor market of various Korean beauty and food brands, multiple stages showcasing rookie acts and meet and greet sessions. Fans then migrate over to the Crypto.com arena each evening for the M Countdown, the main concert event in which multiple K-pop artists and groups perform.
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KCON, which is run by Korean media giant CJ ENM, is held in several countries, with the Los Angeles edition serving as
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