As expected, former top Warner Music execs Julie Greenwald and Max Lousada have launched 26.2, a new record label in partnership with Sony Music, the pair confirmed in Music Business Worldwide on Monday.
The pair — who stress that their new company is a label, not a JV, distributor or services platform — recently signed a strategic partnership deal with Sony Music that includes investment and global distribution through the Sony system., after initially considering partnering with a Wall Street investor. They say they are currently talking with prospective artist signings and have opened offices in their respective bases of New York and London.
The label’s
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