Japan‘s premium video-on-demand sector achieved $7.2 billion in total revenue during 2025, marking a 15% year-over-year increase, according to a new report from Media Partners Asia. The growth reflects platforms’ increasing reliance on diversified revenue models, including ad-supported subscription options, alongside greater investment in domestic programming and live sports rights.
Three services control half the market’s total revenue. Netflix holds the top revenue position with 22% of the category, while Prime Video leads in subscriber count with 19.3 million users, benefiting from cross-promotion within its broader retail and e-commerce operations. Local service U-Next commands 12% of revenue through an integrated content package that combines streaming video with manga, music
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