Inside Eli Roth’s Bloody Brave Plan to Revive Hollywood: Go Directly to Theater Owners With Movies That Scare the S— Out of Him

Eli Roth has spent decades in the entertainment industry, but he’s still chasing the high of telling his schoolyard friends about the wild new movie he just saw.

“If someone had given me this tape in seventh grade and I watched it, would I be running around telling all my friends, ‘We gotta watch this again right now’?” he says. “”You’re coming over after school’ and I’m gonna watch their reaction watching it. On a very basic level, that is still how I gauge these movies. Is this something that I want to call Quentin [Tarantino] and go, ‘Dude, dude, dude, you gotta see this’?”

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