iHeartMedia is betting big on Bollywood with the launch of “The Pooja Bhatt Show,” marking the first podcast under its new multi-language Asian slate developed in partnership with Mammoth Media Asia.
The weekly iHeartPodcast, hosted by the Indian actor, producer and director, will debut in late September with episodes dropping weekly. The show represents iHeartMedia’s strategic push into the Asian-Pacific market as Indian entertainment continues its global expansion.
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Bhatt, who has been a fixture in Indian creative culture for over three decades, will use the platform to provide an insider’s look at the Bollywood machine. The show promises to “lift the
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