Idris Elba is thinking big about Africa’s entertainment infrastructure. At SXSW London, the actor-entrepreneur revealed his ambitious goal to establish a cinema chain across the continent, addressing what he calls a critical gap in theatrical exhibition.
“I’d love to build the African Odeon,” Elba declared during a panel discussion. He noted that the entire African continent has fewer than 3,000 cinemas, creating a massive underserved market. “I believe that the cinema experience that we all have gone through should be experienced by a new generation.”
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