It was January 2024, and I was interviewing Rob Mills, Disney’s executive VP of unscripted and alternative entertainment, at a Realscreen conference panel in New Orleans when he first teased the title of a show that was coming soon to Hulu: “The Secret Lives of Mormon Wives.” The audience chuckled — what a wild title! But I remember thinking even at the time that it sounded like a hit.
“Originally it was called ‘Mom Tok,’” Mills notes. “But TikTok can be a barrier to entry. Not everybody
s on TikTok. ‘The Secret Wives of Mormon Wives’ felt broader. It felt more salacious. You definitely knew that title, once you heard
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