How Television Markets Are Reinventing Themselves Amid Economic Industry Challenges

Both MipTV and the wider TV business are at an inflection point. Times are tight for audiovisual producers, as the total pay-TV revenue pool continues to diminish, while streaming growth decelerates and consumers hit their subscription thresholds, altogether making for a pinched economic climate.

Now, against these headwinds – and against competition from other showcases and fonts of info made available and up-to-date all year long – MipTV must redefine itself. Running April 8-10 in Cannes, this year’s MipTV will see a market in flux.

After 2023’s more streamlined experiment, this upcoming edition will once again return the MipDoc and MipFormats sessions to a premarket perch

→ Continue reading at Variety

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