New interactive storytelling company Operative Games is setting out to change the gaming industry using one of the scariest resources in entertainment: generative AI. But Operative leadership aims to approach this endeavor in partnership with creatives and talent, not in lieu of them.
Backed by investors including 1AM Gaming, Samsung Next and LongJourney.vc, the company’s goal is to create immersive games where players can “converse with genuinely thoughtful, lifelike AI characters that forge lasting emotional connections in the context of solving problems and navigating intricate stories together.” The company is run by Jon Snoddy, former head of Walt Disney Research & Development, and Kraft, founding CEO of Pandora Media,
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