A musician’s dream begins on social media. So what happens next?
by David Pierce
Photography by Stacy Kranitz
Jul 16, 2025, 1:00 PM UTCDavid Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired.
Knox Morris stands onstage, stares out into the depths of the famed 9:30 Club in Washington, DC, and raises his arms to the heavens. The backing track to his song, a synth-heavy pop-punk number called “Going, Going, Gone,” begins to play at an absolutely deafening volume. Morris grins through the first few staccato bars of the track, arms still up, then grabs the
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