How Amazon Enlisted Drones and Twitch to Make Michael B. Jordan’s ‘Without Remorse’ the Weekend’s Most Streamed Movie

For the launch of Michael B. Jordan’s “Without Remorse,” the team at Amazon decided to go big.

The e-commerce giant and streaming player coordinated more than 100 drone deliveries to veterans and military families, celebs and influencers in 11 countries and 14 markets across the globe. It’s the kind of effort, one that spanned time zones and language barriers, that reflected the globe-trotting revenge mission undertaken by Jordan’s on-screen alter ego, John Kelly, in the adaptation of Tom Clancy’s bestseller.

“Each of the drone drops [including those for celebs like Lori Harvey, T-Pain, Cedric the Entertainer, Wesley Snipes and Pete Wentz] was treated as an individual production, where our

→ Continue reading at Variety

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