Google Will Cut App Store Fees for Subscriptions to 15% From Day One

Google Play, the internet giant’s Android app store, will reduce the fee it charges developers who sell subscriptions to 15%, starting when customers sign up for a recurring service plan. The change takes effect Jan. 1, 2022.

Currently, Google Play — like Apple’s App Store — charges apps with subscriptions 30% in the first year, then drops to 15% after 12 months. However, “we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can,” Sameer Samat, VP of product management for Android and Google Play, wrote in a blog post announcing the fee change.


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