Fox News Unveils Plans to Expand Beyond Politics, Hard News at Upfront

After devoting constant chatter to the 2020 election and the coronavirus pandemic, Fox News wants to make sure to talk about other subjects, including sports and weather.

During an upfront presentation to ad buyers and clients Tuesday, executives from Fox News Media told Madison Avenue they intended to expand programming beyond the news of the day. Fox News hopes to sell commercial inventory in a range of new venues the company hopes will appeal to core viewers of the conservative news outlet while branching out from the politics that has been such a focus of the last four years.

“We are in no way leaning back from politics. We

→ Continue reading at Variety

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