Fox is trying to build a Masked Singer NFT community

Some TV studio was going to be the first to tie a big NFT project to a major show, and it turns out to be Fox — the company is launching the MaskVerse, an NFT collection / game / thing that ties into The Masked Singer. Fox has shown interest in doing NFT tie-ins before, but this one leans on a community aspect that we’ve seen other NFT projects use (sometimes to great success, other times to disaster). Fox also seems like it wants this project to become more of A Thing than the collectibles released by other TV shows.

The company says that the first NFT for the

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