Fox Entertainment has acquired an equity stake in B.J. Novak‘s food experience company, Chain, a Los Angeles-based venture that eventizes nostalgic dining. The deal includes Fox IP integrations and a first-look development deal with Chain Media.
Chain is best known for ChainFest, a ticketed event in L.A. that features Michelin-starred chef remixes of fast food favorites, pop-up restaurants and exclusive menu offerings. Its collaborations include Taco Bell, Pizza Hut, Jack in the Box and Panda Express, as well as entertainment partners like Paramount and Disney.
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Fox will partner Chain’s food pop-ups, fan festivals and other events with Gordon Ramsay’s Studio Ramsay
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