Leaders in the entertainment marketing and advertising space gathered for the Variety Innovation in TV Brunch, presented by Google TV, at Cannes Lions to discuss how the TV landscape is changing.
Shalini Govil-Pai, vice president and general manager, Google TV said the TV business is in the middle of the “connected TV decade” in which TVs now offer a wide mix of content. For Google TV, that means trying to figure out what each individual consumer wants to watch. “Google TV is all about bringing together content from all streaming apps in a way that’s personalized for you. So Candice likes to watch a lot of sports. We probably
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