CANNES — Blessed for most part by balmy weather, French TV fest Canneseries launched a new life this week, staging its first standalone edition without a parallel MipTV or Mipcom supplying a big buyer base sitting literally just yards from Canneseries screenings.
Canneseries Artistic Director Albin Lewi argued before Canneseries that the event is not about on-site buyers but “buzz,” “the word of mouth of being in selection, even if buyers are not on-site, is very important. You don’t have to have thousands of people to have a market impact.” Moreover, “many of our industry participants also wear different hats and all the series are supported by international distributors,”
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