Disney’s Localization Strategy in Asia Explained by Luke Kang (EXCLUSIVE)

Disney unveiled its largest ever commitment to local language content production in Asia on Thursday at a series of in-person, hybrid and fully online showcase events.

The product reveals follow the launch of Disney Plus and Disney Plus Hotstar streaming services in some Asian territories, while in other Asian markets they are a teaser of what is yet to come.

Disney’s Asia-Pacific president Luke Kang explained to Variety the strategy behind the local language initiatives, and brushed aside Marvel’s current difficulties in China.

Variety: What is the strategy behind these local content moves?

Kang: “We are being led by the consumer. Consumers are telling us in multiple markets that

→ Continue reading at Variety

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