Disney has found its distribution equilibrium when it comes to managing linear and streaming TV assets.
Dana Walden, co-chair of Disney Entertainment, outlined the company’s strategy of threading programs through the Magic Kingdom’s assets during a wide-ranging Q&A with Ken Ziffren, co-founder and partner of Ziffren Brittenham, at the annual UCLA Entertainment Symposium.
In her keynote address, Walden made it clear that Disney at present has no plans to divest its linear cable channels in the manner that is in the works at NBCUniversal and Warner Bros. Discovery. Ziffren took Walden step by step through the company’s distribution strategy and long-term vision for managing the declining linear sector
→ Continue reading at Variety
