Disney Pinnacle is preparing to be the next big NFT failure

/ Collectible digital tokens have crashed hard since peaking in early 2021, but here comes Disney Pinnacle to try it all over again.

By Richard Lawler, a senior editor following news across tech, culture, policy, and entertainment. He joined The Verge in 2021 after several years covering news at Engadget.

Image: Dapper Labs

NFTs aren’t gone yet — Disney will launch an “all-new socially driven collectible experience” called Disney Pinnacle later this year, turning characters from Pixar, Star Wars, and its classic animated films into tradable digital pins. The Disney Pinnacle website has a waitlist for interested traders and collectors; however, it doesn’t explain what the “digital pins”

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