Digital Music Giant Believe Acquires India’s Venus Music, Rebrands it Ishtar

Paris-based Believe Digital Music has acquired India’s Venus Music from the Venus Worldwide conglomerate. As part of the 100% acquisition, Venus Music is now rebranded as Ishtar.

Financial details of the deal were not disclosed.

Venus, one of India’s best known music brands, began in the early 1980s as an audio cassette manufacturer trading under the name Venus Records & Tapes Mfg Co. In 1988, Venus Records & Tapes Private Limited was incorporated as a platform to enter the entertainment business at a corporate level. The outfit amassed a catalog of 700 film soundtracks, including popular Bollywood titles like “Saajan,” “Baazigar,” “Baadshah” and “Garam Masala” and 3000

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