Korean entertainment powerhouse CJ ENM is making its first major push into India’s streaming market through a new content partnership with Amazon MX Player, the e-commerce giant’s free ad-supported video service.
The deal will see 18 K-drama series from CJ ENM’s catalog made available to Indian audiences with Hindi, Tamil and Telugu-language dubbing. The partnership marks CJ ENM’s first official content package agreement with Amazon’s Indian AVOD platform.
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