Olaplex is betting that science can be both serious and stylish.
The hair care brand on Tuesday announced the launch of No.3PLUS, an updated version of its bestselling No.3 Hair Perfector, alongside a new campaign titled “Science Never Looked So Good.” The campaign stars comedian and “Saturday Night Live cast member Chloe Fineman, who takes on the role of Olaplex’s fictional Chief Hair Officer.
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No.3PLUS represents the next evolution of the treatment that helped establish OLAPLEX as a leader in the bond-building hair category. Designed as a three-minute, pre-shampoo
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