Chinese producers are positioning microdramas as a key export vehicle while accelerating U.K. co-production partnerships, speakers said at the “Chinese Drama Trends” forum at Mip London, underscoring a dual-track strategy of global expansion and format diversification.
Opening the session, Bi Haibo, minister counsellor for press and public affairs at the Chinese Embassy in the U.K., said Chinese television has made “remarkable progress in thematic innovation, production quality and global distribution,” with more series “reaching audiences here in the U.K. and across the global serving as cultural bridges that connect people and foster mutual understanding.”
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Bi also referenced agreements signed during U.K.
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