Cannes is dipping a well-heeled and possibly bronzed toe into the creator economy.
While some of the world’s finest auteur filmmakers showcase their latest theatrical works at the Cannes Film Festival this May in the Palais, just around the corner digital content creators working across platforms such as Instagram, YouTube and Tiktok will be taking part in the event’s first ever Creator Economy Summit.
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As per the Marche, the half-day summit will be a brand-new forum “bridging traditional cinema and the ‘creator economy,” and exploring “new opportunities at the
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