Football festivities and frigid temperatures across the East Coast and Midwest kept moviegoers on the couch and contributed to a glacial Super Bowl weekend at the box office.
Without any new releases from the major studios, Sam Raimi’s survival thriller “Send Help” remained in first place with $10 million from 3,475 North American venues, a 47% drop from its $19.1 million debut. Meanwhile “Melania,” a documentary about the first lady of the United States, plunged to the No. 9 spot with $2.37 million from 2,003 theaters, representing a steep 67% decline in ticket sales.
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