Jeff Zucker and Marco Bassetti had their eyes on the same prize two years ago. Now they get to run it together.
Zucker’s RedBird IMI and Banijay have struck a deal valued at $8 billion to merge All3Media with Banijay, which is headed by Bassetti as CEO. The transaction will bring together All3Media shows and formats such as “The Traitors” and “Undercover Boss” with Banijay’s vast library of global series that ranges from “Big Brother” and “MasterChef” to “Peaky Blinders” and “Black Mirror.”
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