Referring to the merger of Banijay Entertainment and All3Media, Marco Bassetti, CEO of Banijay Entertainment and Banijay Live, said, “This has been nothing short of a monumental week for our business,” as he revealed the company’s annual results Thursday.
He said that the results “demonstrate the value of scaled creativity, an expansive footprint, first-class talent, and a diversified strategy,” and added, “the strategic rationale behind combining Banijay Entertainment and All3Media is amplified.”
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He concluded, “In a consolidating market, scale matters, and the new combination will only enhance our ability to attract and retain great talent, monetize our IP via digital and
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