Bad Bunny‘s Super Bowl halftime show — or the “Benito Bowl,” as it was affectionally named by his fans — reached an average of 128.2 million viewers on Sunday.
Measured by Nielsen, that’s above the 124.9 million average viewers achieved by this year’s Super Bowl overall but down from the 133.5 million viewers achieved by Kendrick Lamar, who set the record last year. Before Lamar, the record was held by Usher for his 2024 performance.
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According to Ripple Analytics, total social consumption of the halftime show — including fans, owned platforms, broadcast partners and influencers — hit four billion views after
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