As Bad Bunny’s “Un Verano Sin Ti” continues to take the charts by storm, the new album becomes the leading catalyst for the Latin genre’s streaming push. In a historic shift, “Un Verano Sin Ti” has claimed 18% of all U.S. Latin on-demand streams and has propelled the category’s streaming market share past country for the first time ever.
Last week (ending May 12) was Latin’s highest streaming week to date with over 1.8 billion weekly ODA streams, according to Luminate via Billboard.
That figure surpasses any weekly streaming total that the country genre has ever had to date. This means that, for the week, at least, the Latin
→ Continue reading at Variety