Avid Names Wellford Dillard as CEO

Avid — the maker of the widely used Media Composer editing system and ProTools audio post production tool — named Wellford Dillard as its CEO, succeeding Jeff Rosica, who is staying with the company in an advisory role during the transition.

Dillard is moving into the postproduction business after serving as the CEO of Marigold, an omni-channel marketing SaaS.

The change of leadership was expected. Last fall, days after Avid was acquired for $1.4 billion by an affiliate of private equity firm STG, Rosica announced plans to retire.

Dillard brings two decades of experience in the software industry, having also held CFO roles at companies Opower and GetWellNetwork. He

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