At a JAFF Market panel, leading creators from Indonesia, Malaysia and South Korea argued that Asian animation is shifting into a higher gear, driven by breakout hits like Visinema’s ‘Jumbo,’ Malaysia’s expanding teen-leaning storytelling and Korea’s growing global ambitions.
Across the board, panelists stressed that the region now needs scale, investment and better distribution pipelines to meet surging demand for quality animation.
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Malaysian marketing firms have made it possible for the country to investigate narratives in animation. These include slice-of-life neighborhood tales in “Upin & Ipin” to stories like “Boboi Boy” and “Ejen Ali,” which tackle issues of grief and
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