Asian Content Attracts and Retains 80% of Region’s VOD Audiences, Report

Asian audiences are increasingly turning to homegrown content in their streaming choices. Asian titles powering 80% of premium VOD engagement and customer acquisition, according to new research from research and consultancy firm Media Partners Asia.

“The Rise of Asian Content” is based on passive tracking of 40,000 users by sister company AMPD in nine major Asian markets – Japan, Korea, Singapore, Taiwan, Indonesia, Malaysia, Philippines and Thailand – over 15 months between Jan. 2023 and March 2024.

“Content originating from Korea, Japan, China, Indonesia and Thailand drives 70-75% of premium VOD engagement, acquisition and hits in Asia,” said MPA lead analyst Dhivya T.

“While the impact

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