Streaming platforms will overtake traditional pay-TV as the largest source of content investment in Asia-Pacific in 2025, marking a historic first for the region’s video industry, according to Media Partners Asia’s newly released Asia Video Content Dynamics 2025 report.
The study, which tracks content investment, consumption and production across India, Indonesia, Korea, Malaysia, the Philippines, Thailand and Vietnam, forecasts that total content spend will slip 2% this year to $15.8 billion. While TV outlays weaken amid advertising softness, streaming will emerge as the single largest vertical with a projected $5 billion in spend, overtaking pay-TV for the first time.
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