An Apple commercial for the new iPad Pro tablet showing an industrial press literally crushing a TV, musical instruments, books and more ignited an angry backlash among many in Hollywood and other creative industries.
The ad, titled “Crush!”, shows an array of various objects — including a record player, a piano, a guitar, an old TV set, cameras, a typewriter, books, paint cans and a classic arcade game machine — getting compressed into (voila!) the new iPad Pro. The spot is soundtracked to Sonny and Cher’s “All I Ever Need Is You.” (Watch the ad below.)
“Just imagine all the things it’ll be used to create,” Apple CEO
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