Apple’s Blockbuster Gamble: Was Spending $700 Million on ‘Killers of the Flower Moon,’ ‘Napoleon’ and ‘Argylle’ Worth It?

When it comes to Apple’s Hollywood ambitions, it’s all about spending big to win big.

On March 10, the tech giant has 13 shots to take home an Oscar via two historical epics, “Killers of the Flower Moon” and “Napoleon,” which nabbed 10 and three nominations, respectively. That’s given Apple the second-biggest haul among the major studios and streamers, just behind Netflix’s 18 nods and tied with Universal and Searchlight.

But at what price? Sources say the Martin Scorsese-helmed “Killers” cost an eye-popping $215 million (that includes about $40 million in Covid-related costs). In fact, Apple spent at least $700 million to make and market just three films:

→ Continue reading at Variety

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