Apple says it’s given the streaming service a ‘vibrant new identity.’
Apple says it’s given the streaming service a ‘vibrant new identity.’
by Jess WeatherbedOct 13, 2025, 4:38 PM UTCJess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.
The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and is “now simply Apple TV.”
The announcement was briefly mentioned at the bottom of Apple’s latest press release regarding the December 12th streaming debut of F1 The
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