Apple Music Replaces Pepsi as Sponsor of Super Bowl Halftime Show

Apple Music will take over as the sponsor of the NFL’s Super Bowl halftime show, replacing Pepsi as the key backer of the annual spectacle that typically draws one of the biggest single TV audiences of the year.

“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats, in a prepared statement. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

Apple has in recent months shown a greater

→ Continue reading at Variety

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