Apple is getting ready for Prime Time

/ Apple’s big announcement events usually air in the morning or the afternoon, but on Monday October 30, the company is airing one at 8pm ET.

By Alex Cranz, managing editor and co-host of The Vergecast. She oversaw consumer tech coverage at Gizmodo for five years. Her work has also appeared in the WSJ and Wired.

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Image: Apple

I’m trying to remember the last time a company’s big event came for prime time TV the way Apple’s 8pm ET keynote is trying to lock down our attention tomorrow. The only company

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