AMC Theatres will release three new Nicole Kidman-led ads in its theaters starting in March, Variety has confirmed.
On March 1, a new 30-second version of the “We Make Movies Better” ad will make its theatrical debut at AMC locations nationwide. AMC Theatres will then rotate in two other never-before-seen-in-theaters versions of the original pre-show ad in the coming months.
“The main theme of the campaign remains the same: With state-of-the-art technology, luxurious amenities, and an unwavering commitment to excellence, AMC Theatres is the ultimate destination for moviegoers seeking unparalleled cinematic experiences. Quite simply, We Make Movies Better,” a statement from AMC reads.
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