It’s about to cost Prime Video users in the U.S. more if they want to stream TV shows and movies without ads.
On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in the U.S., priced at $4.99 per month. The new Ultra subscription includes other perks: Subscribers will have up to five concurrent streams (previously three), up to 100 downloads for offline viewing (previously 25) and exclusive access to 4K/UHD streaming.
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Until now, to get Prime Video without ads, Amazon charged an additional $2.99/month. That
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